Vidya Prasarak Mandal (VPM), Thane

 


Certificate Programs in Management (CPM)



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ONLINE ADMISSION FORMS

Limited Seats - 30

 

1                  CPM - Why?

Students graduating in 2007 and aspiring graduates of 2008 have a wonderful opportunity to have a value added vocational qualification to improve their employability. The VPM's CPM provides an opportunity for final year degree/diploma students who will be graduating in 2007, an exposure to various aspects of management which will help them to improve their overall general knowledge and personality. Further aspiring graduates (2008) can enroll for VPM's CPM and gain value added vocational qualification while they are pursuing their graduation/diploma. A large number of employed people want to have value added qualifications in management. However due to their other social and economic commitments, they are unable to enroll for full-time degree/diploma management programs. The VPM's CPM will provide an opportunity for such persons to acquire management qualifications. These programs may help them make changes in their career laterally or vertically.

VPM (Thane), a 72 year old education trust, offers the following two semester CPM for the Academic year commencing September 2007.

       Certificate in Business Management (CBM)

       Certificate in Human Resource Management (CHRM)

       Certificate in Marketing Management (CMM)

       Certificate in Financial Management (CFM)


2                  CPM - When and how long?

The above programs are spread over 2 semesters viz.:

Semester 1

15th September 2007

to 15th January 2008

Semester 2

15th February 2008

to 15th June 2008


 

3                  CPM - What and for whom?

       CBM: This is a general management program and will provide the participants with an exposure to the entire management process and the functional areas of management. It will help the participants to get an integrated and holistic view of management.

       CHRM, CMM and CFM: These are sharply focused to provide customized and tailor made know-how of the respective functional areas. The tools and techniques required to handle the day to day tasks in the respective functional areas will be taught along with a few courses on general management and organizational behavior. This will provide a balanced and integrated view of the respective functional areas interface the over all management process.

u    CMM is for participants who wish to acquire value added know-how in the sales and marketing area.

u    CFM is for participants who wish to acquire knowledge of the tools and techniques in managerial accounting and finance.

u    CHRM is for participants who wish to acquire qualifications which will help in their day-to-day work in the field of personnel management, industrial relations and management development.


4                  CPM – How?

There will be 10 courses in all for a Certificate – 5 courses per semester. Each course will have a weightage of 100 marks

4.1             Semester I: 15 September 2007 to 15 January 2008

CBM

CHRM

CMM

CFM

Principles of Management

Principles of Management

Principles of Management

Principles of Management

Organizational Behavior

Organizational Behavior

Organizational Behavior

Organizational Behavior

Financial and Cost Accounting

Financial and Cost Accounting

Financial and Cost Accounting

Financial and Cost Accounting

Marketing Management

Marketing Management

Marketing Management

Marketing Management

Human Resource Management

Human Resource Management - I

Marketing Research

Management Accounting

4.2             Semester II: 15 February 2008 to 15 June 2008.

CBM

CHRM

CMM

CFM

Operations Management

Operations Management

Operations Management

Operations Management

Financial Management

Financial Management

Financial Management

Financial Management

Legal Aspects of Business

Legal Aspects of Business

Legal Aspects of Business

Legal Aspects of Business

Business Environment

Human Resource Management – II: Values, Ethics and Laws affecting People Management

Advertising and Sales Promotion Management

Strategic Cost and Financial Management

Information Technology for Management

Management and Organization Development

a) Selling and Distribution Management
b) Retail Management

Taxation (Income Tax Act)

The teaching pedagogy will include, inter alia, the following:

       Class contact sessions

       Student group learning

       Learning through Internet

       Cases

       Quizzes

       Project submissions

       Presentations

       Special guest lecture


 

5                  Admission: Eligibility

5.1             Eligibility Requirements

A candidate seeking admission to any of the one year certificate programs in management must possess a bachelor’s degree in any faculty of a recognized university

OR

A three years full time diploma in engineering etc. recognized by the Directorate of Technical Education.

5.2              Candidates who are in the final year (3rd year degree/diploma) can also concurrently pursue this programme as value added vocational qualification. Certificate will however be awarded to them, only after they submit the proof of having passed the degree/diploma examination.


6                  Admission: Procedure

6.1             How to Apply?

Application for admission must be made in the prescribed application form alongwith the following documents:

1.       Attested copies of degree/diploma certificate
 
OR
Proof of appearance at the final examination for candidates who have appeared for their final year degree degree/diploma examination
OR
Proof of being a student for the final year degree/diploma examination for the academic year commencing June 2007

2.       A passport size photograph affixed on the pplication Form along with an extra copy for the identity card.

3.       Cash or demand draft drawn in favor of ‘VPM's Certificate Programs in Management’ payable at Thane for Rs. 10,000/- (RUPEES TEN THOUSAND ONLY)

6.2             Admission Confirmation and Registration Number

Following the receipt of the duly filled in application form along with the documents listed in para 6.1 above, VPM will confirm the candidate’s admission. Every candidate admitted to the VPM'S CPM will be given a Permanent Registration Number (PRN) which should be mentioned in all future correspondence with VPM (Thane) .


7                  CPM - Fees per program :     Rs. 10,000 (RUPEES TEN THOUSAND ONLY)


 

 

8                  CPM - Examinations

8.1             Semester Examinations

Examinations will be held twice a year in January, 2008 for first semester courses and in June/July, 2008 for second semester courses for the academic year commencing September 2007.

8.2             Examination

Semester examinations will be held in Thane.

8.3             Passing Standards

8.3.1       In order to qualify for a Certificate a candidate must obtain a minimum of 50% marks in every course prescribed for each program.

8.3.2       Candidates who obtain more than 60% marks in the aggregate will be placed in the first class.

8.4             Reappearance

Candidates who fail to appear at any examination or fail to obtain the prescribed minimum marks of 50% in a course shall be deemed to have failed in that course. Such candidates can re-appear in the course/s in which they have failed at a subsequent examination on payment of the fees prescribed in this behalf. Candidates wishing to re-appear for an examination have to contact VPM(Thane) on their own at the start of the respective semesters provided that no candidate will be allowed to reappear at any course in which he/she has failed/was absent for more than 3 times after the first attempt/absence further provided that an absence at an exam is deemed to be one chance or attempt.

8.5             Fees for Reappearing :

Candidates desirous of reappearing for any course in accordance with the provision of para 8.4 must pay a fee of Rs. 500 for each course in which they wish to be re-examined.

8.6             Award of Certificate

Candidates who have successfully completed a program in accordance with para 8.3 shall be awarded with certificate in the respective program. The certificate will be awarded by the VPM.

8.7             Semester Results

Candidates will receive a marksheet indicating the marks obtained in every course in which they have appeared. The results will also be hosted on VPM's website.

8.8             Annual Convocation

The certificate will be awarded at an annual convocation of the VPM. Candidates unable to attend the convocation to receive the certificate in person will get the same at a later date by post.

8.9             Revaluation

There is no policy of revaluation for any of the programs/courses.


9                  CPM - Identity Card

Every candidate admitted to any of the VPM's CPM will be issued an Identity card which must bear a latest photograph of the candidate admitted. Candidate must possess their Identity Card when they are appearing for any examination conducted by the VPM. Candidate must also possess their identity card whenever they visit the VPM campus.


10             CPM - Library

VPM will provide library facilities on payment of prescribed fees/deposit. The details will be communicated to the candidates at the time of joining the program.


11             CPM - Syllabus

11.1          Principles and Practice of Management

1.       Management – Definition, Nature and Scope – Management as an Art, Science and Profession. Evolution of Management thought. Key Ideas in Management.

2.       Steps in the Management Process – Planning, Organizing, Controlling, Motivation and Direction.

3.       Management – Methods, Styles, Approaches and Functions.

4.       Managing for Results, Management by objectives, Performance Evaluation and Reward Systems.

11.2          Organizational Behavior

1.       Nature and Scope of Organizational Behavior.

2.       (a) Organizational Behavior inter-face other contributory disciplines

(b) Organizational Behavior inter-face functional areas of Management and the various steps in the management process

3.       Individual differences and behavior. Individual perceptions. Personality, Learning, Ability, Attitudes, Values and Job Satisfaction.

4.       Motivation, Methods of Motivation, Motivation across different levels of Management, Motivation and morale, Theories of Motivation. Money, Job Enlargement, enrichment and Rotation. Participation, Quality of Work Life.

5.       Groups – Nature of Groups, Formal Groups, Informal Groups, Group Dynamics. Impact of Groups on Organizational Effectiveness, Group Cohesiveness, Group decision making etc.

6.       Leadership – Different Styles and Theories of Leadership and organizational Effectiveness Leadership and Management.

7.       Communication – Methods, Barriers Effective Communication, Organizational Communication 360 degree communication and its impact on corporate functioning and performance.

8.       Organizational Change & Development – Nature, Levels and importance of Change and its implementation in organization development.

11.3         Financial and Cost Accounting

1.       Nature and scope of Financial Accounting. Distinction between Financial Accounting, Cost Accounting and Management Accounting.

2.       Accounting Equations to understand basic concepts

       Balance Sheet Equation : Assets = Liabilities + Capital

       Income Statement Equation : Profit = Income – Expenses

3.       The Accounting Process – Transactions Journal, Ledger, Trial Balance, Adjustments, Profit and Loss Account and Balance Sheet.

4.       Financial Accounting Glossary : Gross Working Capital, Net Working Capital, Quick Assets, Net Worth, Return on Net Worth, Gross Fixed Assets, Net Fixed Assets, Current Depreciation, Accumulated Depreciation, Accrual Principle, Cost Principle, Materiality, Conservatism, Going Concern, Money Measurement, Matching concept, Cost Concept.

5.       Depreciation – What it is? Why it is computed? How it is computed (Straight Line Method and Written Down Value Method)

6.       Nature and Scope of Cost Accounting : Meaning of Costs. Purposes of Cost Computation.

       Element of Costs

       Classification of Costs

Standard Costs, Budgeted Costs, Fixed Costs, Variable Costs, Mixed Costs, Step Fixed Costs, Direct Costs, Indirect Costs, Controllable Costs, Non-controllable Costs, Cash Costs, Non-cash Costs, Opportunity Costs.

7.       Computers in Financial Accounting. Elementary Knowledge.

N.B: Focus of the course is on the flow of accounting information, from transaction inception to consummation into the final accounts, rather than book-keeping per se.

11.4         Management Accounting

1.       Cost information for Decision Making (Short Run and Long Run) – Managerial Costs versus Total Cost principle. Incremental Cost Analysis.

2.       Cost – Profit – Volume Relationships – Breakeven Point (in units and sales Rupees). Breakeven Graphs, P.V. Ratio Graph.

3.       Budgets – What are budgets, Why budgets are necessary, The budgetary process, Different types of budgets, Revenue and Capital Budgets, Operating Budgets, Cash Budget, Master Budget, Budgeted Balance Sheet, Zero Base Budgeting. (Budgeted Income Statement)

4.       Standards, Standards Costs and Benchmarks, Variance Analysis – Material, Labour and Variable Factory Overheads (Rate / Usage Variances) and Fixed Factory Overhead Variances (Spending, Volume and Efficiency Variances)

5.       New Trends in Management Accounting.

N.B: Capital Investment Decisions is a topic in the programme on Financial Management. It need not be explored in this course.

11.5          Marketing Management

1.       Introduction to Marketing Management – Marketing Concepts.

2.       Environmental Scanning. SWOT / PEST analysis.

3.       Strategic Planning – Corporate and Business Strategy.

4.       Portfolio Planning Models BCG matrix / GE matrix

5.       Demand Estimation / Market Potential

6.       Analyzing Consumer Behaviour

7.       Market Segmentation and Targeting.

8.       Differentiating and Positioning of the Offering

9.       New Product Development

10.   Concept of Product Life Cycle. Product mix, Product Life cycle, Strategies

11.   Pricing Strategies, Objectives, and Methods

12.   Distribution – Channel decision and Physical Distribution

13.   Marketing Communication – Advertising, Sales Promotion, Personal Selling, Public Relation, Publicity

11.6          Human Resource Management

1.       Basic Management Concepts – organisation meaning, structure and process – the organisation as an open system.

2.       Human Resource Management – concept role importance functions and activities – responsibilities of the Human Resource Management Specialist.

3.       Human Resource Planning, Analysis of need, planning process and methods.

4.       Job analysis – Job description, Job specification, Job evaluation principles and methods

5.       Recruitment selection placement induction.

6.       Training

7.       Performance Appraisal

8.       Promotion and Transfers

9.       Wage and Salary Administration

11.7          Market Research

1.       Definition Need for Research, Applications of Marketing Research.

2.       Market Analysis and Competitor Analysis and Demand Estimation

3.       Research Design : Problem Definition, Hypothesis Formulation

4.       Research Design : Data Collection Instruments

5.       Research Design : Experimental Designs

6.       Sampling Techniques

7.       Scaling Methods

8.       Questionnaire Design

9            Preparing a Market Research Report

 

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For future communications contact:

Vidya Prasarak Mandal
C/O Dr. V. N. Bedekar Institute of Management Studies
Jnanadweepa, Chandani Bunder Road,
Thane (W) 400 601
2536 4492 Fax: 2544 6554
e-mail:
vnbrims@vpmthane.org
Website: www.vpmthane.org