2. It is patently
obvious
India was being tapped by new age gurus to impart to Americans &
Europeans the virtues of the ancient traditions of Yoga which has
become a US$30 billion-a-year business in America.
It is estimated that close to 20 million Americans practice Yoga,with
the majority of fitness clubs offering instruction.Retailers such
as Wal-Mart & Rei stock up on Yoga accessories such as DVDs,apparel,mats
&other equipments.The aaverage Yoga practitioner’s annual expenditure
for enlightenment is estimated at $1,500.
Marketing of spirituality has caught up in the west which is a matter
of concern for India.WTO regimeof IPR,Trademarks,Patents and Copyrights
threatens to infringe on an area that India considers its own fief.
India’s Science & Technology ministry is pushing for a more thorough
patenting of the Country’s traditional knowledge base to prevent future
misuse and biopiracy.Yoga is one area that is being examined with
considerable zeal.
The govt. is making a digital database of 1,500 yoga postures &
their therapeutic properties that can be used to oust the 134 patents
on yoga accessories,150 yoga-related copyrights & 2,315 yoga trademarks
the U.S. Patent Office has issued so far.
The National Inst.of Science Communication & Information Resources
is building the nearly 10 million page digital database for the dept
of Ayurveda ,Yoga,Natuoropathy,Unani,Sidha &Homeopathy under the
health ministry.